Swatch

Dance Booth

For Swatch i helped create a "Dance Booth" for a popup store in Belfast before MTV EMA. It was setup using a touchscreen computer, running an AIR Application. The application would capture you dancing, and allow you to remix it afterwards. After submitting, the new video files would be uploaded and streamed to video displays in front of the store.

Gallery

It was popular.

Very popular!

A version was also created and placed in front of the MTV show, allowing a fan to win two tickets.

Snap Dance Wall

The Snap Dance Wall would display all the snap dances people recoreded with their iPhone, moving to the beat of Trentemøller. This is the original proof of concept demo. The final version that launched on swatch.com was very similar to this, very a few additions that allowed you to view and share each indiviual snap dance.